WOM Meets Customers Head-On Today we’ll cover the idea of shortening your customers’ decision making process with positive word of mouth. There are essentially 5 stages in the decision making process. They are: Give the product a chance and transitions from a “no” to a “maybe”. Check out the options and investigate the different products available. Observe the product to check for potential benefits, features and operations to see if there is a fit with their needs. Become a customer and purchase their first item. They will be discriminate with their first product as they form their opinion of you.

Search & Implement People only remember the extraordinary, strange, wild, surprising and unusual. You need to make sure your ideas and marketing reflect these reactions. This doesn’t mean you have to have a product or service that is completely out of the norm, in fact, this could easily drive customers away. You need to have a product or service that is high quality and easily marketable, then you need to market it as extraordinary and new. As you’re research word of mouth, there are some questions you need to ask along the way: What are the users willing to tell

Harness the Power of WOM Today we’re going to talk about how to harness the power of word of mouth. Including the six step process to success and the 30 (that’s right, I said 30) ways to harass the power of WOM. So, let’s get started! There are six steps to harassing word of mouth: Understand your customers’ values and priorities, this will help you understand why they would buy your products. Understand the different adopter types: innovators, early adopters, middle majority, late adopters and laggards. Identify which decision stages are needed for your product to be adopted. Use the

Word of Mouth Tactics – Part 3 Last time we talked about the second part of word of mouth tactics which help you put together a system to help shorten the purchasing decision time of your customers which can increase your profits immensely. Today we’re going to talk about the nine levels of word of mouth which gives you a tool to measure the word of mouth circulating around your company, products and services. You can then see where you are getting negative or weak word of mouth and find ways to correct it. So, launching into the nine levels

Word of Mouth Tactics – Part 2 In the last post we started our series on word of mouth and talked about how to make your customers purchasing experience a short, easy one. We are going to continue with that theme a bit today. We’re going to talk about the power of word of mouth and how to mold it to your advantage. The reality is everyone needs an advisor to guide them to decide. We rely on the expertise of others to make the right decisions as they are explained to us. When you take the time to understand